Chrysler came to us with a mandate, "Use Miggy and make it big." We answered with an iconic American poem, new words using an old rhyme scheme, and an ending everyone can love.
When Rent.com launched their LegitAMaster ad campaign starring JB Smoove, we knew there was a huge opportunity for social content. We developed a series of videos featuring advice from the LegitAMaster himself. We also invited people to tweet their apartment problems to the LegitAMaster. The videos were distributed across major social media platforms.
World-renowned hospital UT Southwestern, came to us to create their first consumer facing campaign. Our insight was simple: a hospital with Nobel Laureates and amazing patient stories is a place where breakthroughs begin. We paired powerful copy with gritty, dramatic imagery to bring this concept to life as an integrated campaign.
Fiat's tagline is Endless Fun. So we created some endless images in the form of .gifs with a red carpet theme. No penguins were harmed in the making of this spot.
The client's request: a Father's Day sale ad with a bunch of product plastered all over it. And we could have given them just that. Instead, we saw an opportunity for a fake coupon and clever body copy to create a tie-in with the existing Anything For Golf campaign.
For this holiday sales event, we decided to keep it fresh with a location shoot in New York City and Lake Placid. Oh, and Santas. Lots of Santas.
Riding fixies is a world where authenticity and street cred are the ultimate currency. There's no frame maker with more of it than Affinity. This campaign gives a voice to their reputation with a manifesto. Then we take that voice to the streets with the Streetsteal app, publicized by a poster campaign throughout NYC.